Consumer Covariation Judgments: Theory or Data Driven?
| Year of publication: |
1992
|
|---|---|
| Authors: | Pechmann, Cornelia ; Ratneshwar, S |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 19.1992, 3, p. 373-86
|
| Publisher: |
University of Chicago Press |