Extent: | xiii, 353 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study ; Sammelwerk ; Collection of articles of several authors |
Language: | English |
ISBN: | 1-5264-2072-4 ; 978-1-5264-2071-8 ; 978-1-5264-2072-5 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011996767