Consumer decision-making in a multi-generational choice set context
| Year of publication: |
2001
|
|---|---|
| Authors: | Kim, Namwoon ; Srivastava, Rajendra K. ; Han, Jin K. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 53.2001, 3, p. 123-136
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