Consumer decision-making of slow moving consumer goods in the age of multi-channels
Ann-Charlotte Ewerhard, Karel Sisovsky & Ulf Johansson
| Year of publication: |
2019
|
|---|---|
| Authors: | Ewerhard, Ann-Charlotte ; Sisovsky, Karel ; Johansson, Ulf |
| Subject: | Consumer decision-making | multi-channel retail | multi-channel | slow moving consumer goods | millennials | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Konsumgüter | Consumer goods | Einzelhandel | Retail trade | Konsumgüterindustrie | Consumer goods industry |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2018.1537191 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012208181