Consumer decision-making style of Gen Z : a generational cohort analysis
Packiaraj Thangavel, Pramod Pathak, Bibhas Chandra
| Year of publication: |
2022
|
|---|---|
| Authors: | Thangavel, Packiaraj ; Pathak, Pramod ; Chandra, Bibhas |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 23.2022, 3, p. 710-728
|
| Subject: | Asia | consumer behaviour | customer profiling | e-commerce | Generation Z | generational cohort | shopping style inventory | Konsumentenverhalten | Consumer behaviour | Kohortenanalyse | Cohort analysis | Altersgruppe | Age group | Electronic Commerce | E-commerce | Generationengerechtigkeit | Intergenerational equity | Zielgruppe | Target group | Asien | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150919880128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013256869