Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture: A retail perspective
Year of publication: |
2013
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Authors: | Carpenter, Jason M. ; Moore, Marguerite ; Alexander, Nicholas ; Doherty, Anne Marie |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 3 (1.2.), p. 271-291
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