Consumer derived utilitarian value and channel utilization in a multi-channel retail context
| Year of publication: |
2005
|
|---|---|
| Authors: | Noble, Stephanie M. ; Griffith, David A. ; Weinberger, Marc G. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 12, p. 1643-1651
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