Consumer Driven Electronic Transformation : Applying New Technologies to Enthuse Consumers and Transform the Supply Chain
edited by Georgios J. Doukidis, Adam P. Vrechopoulos
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Doukidis, Georgios J. (contributor) ; Vrechopoulos, Adam P (contributor) |
| Publisher: |
Berlin, Heidelberg : Springer Berlin Heidelberg |
| Subject: | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | ECR <Management> |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
