Consumer durables : differentiation strategy and consumer response in relation to real and apparent risk
D. Wood
| Year of publication: |
1972
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|---|---|
| Authors: | Wood, D. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 6.1972/73, 4, p. 249-256
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| Subject: | Verbrauchsgüter |
| Type of publication: | Article |
|---|---|
| Notes: | mit frz. u. dt. Zsfassung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002999150