Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making
Blair Kidwell; David M. Hardesty; Terry L. Childers
| Year of publication: |
2008
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|---|---|
| Authors: | Kidwell, Blair ; Hardesty, David M. ; Childers, Terry L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 35.2008/09, 1, p. 154-166
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| Subject: | Emotion | Kognition | Cognition | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Prognose | Forecast |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003754714