Consumer evaluation of brand extension: Pakistani Context
Year of publication: |
2012-04
|
---|---|
Authors: | Soomro, Yasir ; Abbas, Sana ; Hameed, Irfan ; Shakoor, Rehan |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Brand extension | product management | regression analysis | consumer evaluation |
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