Consumer evaluations of brand extensions
David A. Aaker and Kevin Lane Keller
| Year of publication: |
2009
|
|---|---|
| Authors: | Aaker, David A. ; Keller, Kevin Lane |
| Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 175-202
|
| Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784837