Consumer evaluations of brand extensions : an integration of previous research
Ed J. Nijssen ; Diana Hartman
| Year of publication: |
1994
|
|---|---|
| Authors: | Nijssen, E. J. ; Hartman, Diana |
| Publisher: |
Rotterdam |
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Niederlande | Netherlands |
| Extent: | 10 S |
|---|---|
| Series: | Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES. - Rotterdam : Univ., ISSN 0921-0180, ZDB-ID 1238135-4. - Vol. 9408 Rotterdam Institute for Business Economic Studies ; 9408 : R, Report : M, Marketing |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| ISBN: | 90-5086-144-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000885255