Consumer evaluations of extensions and their effects on the core brand: Key issues and research propositions
| Year of publication: |
2002
|
|---|---|
| Authors: | Grime, Ian ; Diamantopoulos, Adamantios ; Smith, Gareth |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 11, p. 1415
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