Consumer evaluations on brand extensions: B2B brands extended into B2C markets
Year of publication: |
2011
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Authors: | Burnaz, Sebnem ; Bilgin, Pinar |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 4 (19.7.), p. 256-268
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