Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Sara Steffes Hansen; Jin Kyun Lee; Shu-Yueh Lee
| Year of publication: |
2014
|
|---|---|
| Authors: | Steffes Hansen, Sara ; Lee, Jin Kyun ; Lee, Shu-yueh |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 3, p. 254-266
|
| Subject: | User-generated content | Advertising | Consumer-generated advertising | Source credibility | Electronic word of mouth | Need for cognition | Virales Marketing | Viral marketing | Kognition | Cognition | Online-Marketing | Internet marketing | Social Web | Social web | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010424782