Consumer heterogeneity and paid search effectiveness : a large scale field experiment

Tom Blake; Chris Nosko; Steven Tadelis

Year of publication:	2014
Authors:	Blake, Tom ; Nosko, Chris ; Tadelis, Steve
Publisher:	Cambridge, Mass.
Subject:	eBay Inc. \| Online-Marketing \| Internet marketing \| Werbewirkung \| Advertising effects \| Konsumentenverhalten \| Consumer behaviour \| Marktsegmentierung \| Market segmentation \| Schätzung \| Estimation \| USA \| United States \| Europa \| Europe

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