Consumer information systems development : challenges for cross-disciplinary research
Tuure Tuunanen; Michael D. Myers; Harold Cassab
| Year of publication: |
2013
|
|---|---|
| Authors: | Tuunanen, Tuure ; Myers, Michael D. ; Cassab, Harold |
| Published in: |
Consumer information systems and relationship management : design, implementation, and use. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4082-5. - 2013, p. 1-13
|
| Subject: | Beziehungsmarketing | Relationship marketing | Betriebliches Informationssystem | Business intelligence system | Produktinformation | Product information |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777231