Consumer integration into innovation processes : a new approach for creating and enhancing innovations for the base of the pyramid?
Aline Krämer and Frank-Martin Belz
| Year of publication: |
2008
|
|---|---|
| Authors: | Krämer, Aline ; Belz, Frank |
| Published in: |
Sustainability challenges and solutions at the base of the pyramid : business, technology and the poor. - Sheffield : Greenleaf Publ., ISBN 978-1-906093-11-2. - 2008, p. 214-241
|
| Subject: | Innovation | Kundenintegration | Customer integration | Niedrigeinkommen | Low income | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765541