Consumer learning and the effects of virtual experience relative to indirect and direct product experience
| Year of publication: |
2008
|
|---|---|
| Authors: | Daugherty, Terry ; Li, Hairong ; Biocca, Frank |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 7, p. 568-586
|