Consumer loyalty toward smartphone brands : the determining roles of deliberate inertia and cognitive lock-in
Xinping Shi, Zhibin Lin, Jonathan Liu, Yan Keung Hui
| Year of publication: |
November 2018
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| Authors: | Shi, Xinping ; Lin, Zhibin ; Liu, Jonathan ; Hui, Yan Keung |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 55.2018, 7, p. 866-876
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| Subject: | Brand loyalty | Deliberate inertia | Cognitive lock-in | Trust | Commitment | Status quo bias | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Theorie | Theory | Markentreue | Vertrauen | Confidence | Markenartikel | Brand | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2018.03.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011931892