Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions
Alexander E. Reppel; Isabelle Szmigin
| Year of publication: |
2014
|
|---|---|
| Authors: | Reppel, Alexander E. ; Szmigin, Isabelle |
| Published in: |
New Developments in Online Marketing. - London [u.a.] : Routledge, ISBN 0-415-62887-3. - 2014, p. 143-164
|
| Subject: | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010354577