CONSUMER MARKETING - Communicating with the fragmented consumer - Are today's consumers different? Yes. So we need to adapt our strategies and methods to engage with them successfully. Here are some pointers.
Year of publication: |
2005
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Authors: | Hackley, Chris |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 40.2005, 3, p. 41-43
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