Consumer Mental Accounts and Implications to Selling Base Products and Add-ons
| Year of publication: |
2012
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|---|---|
| Authors: | Erat, Sanjiv ; Bhaskaran, Sreekumar R. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 5 (14.8.), p. 801-819
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