Consumer motivation for reward pursuit : a culture-based and progress-based model of loyalty program effectiveness
Morgan X. Yang, Haksin Chan, Irina Y. Yu and Henry Fock
| Year of publication: |
2019
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|---|---|
| Authors: | Yang, Morgan X. ; Chan, Haksin ; Yu, Irina Y. ; Fock, Henry |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 4, p. 255-268
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| Subject: | consumer motivation | culture | feedback | Loyalty programs | reward pursuit | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Motivation | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2019.1569743 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201033