Consumer Multiattribute Judgments under Attribute-Weight Uncertainity.
| Year of publication: |
1991
|
|---|---|
| Authors: | Kahn, Barbara E ; Meyer, Robert J |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 17.1991, 4, p. 508-22
|
| Publisher: |
University of Chicago Press |