Consumer networks and firm reputation : a first experimental investigation
Steffen Huck; Gabriele K. Lünser; Jean-Robert Tyran
| Year of publication: |
2010
|
|---|---|
| Authors: | Huck, Steffen ; Lünser, Gabriele K. ; Tyran, Jean-Robert |
| Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 108.2010, 2, p. 242-244
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Netzwerk | Network | Moral Hazard | Moral hazard | Firmenimage | Corporate reputation | Informationsversorgung | Information provision | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008699069