Consumer neuroscience
Peter Kenning, Mirja Hubert and Marc Linzmajer
| Year of publication: |
2012
|
|---|---|
| Authors: | Kenning, Peter ; Hubert, Anita Mirja ; Linzmajer, Marc |
| Published in: |
Handbook of developments in consumer behaviour. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-244-4. - 2012, p. 419-460
|
| Subject: | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Neuromarketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569436