Consumer options : theory and an empirical application to a sports market
Preethika Sainam, Sridhar Balasubramanian, and Barry L. Bayus
| Year of publication: |
2010
|
|---|---|
| Authors: | Sainam, Preethika ; Balasubramanian, Sridhar ; Bayus, Barry L. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 3, p. 401-414
|
| Subject: | Ballsport | Ball game | Sportveranstaltung | Sport event | Preisniveau | Price level | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003983702