Consumer-oriented CSR communication : focusing on ability or morality?
Line Schmeltz
| Year of publication: |
2012
|
|---|---|
| Authors: | Schmeltz, Line |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 17.2012, 1, p. 29-49
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Öffentlichkeitsarbeit | Public relations | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Dänemark | Denmark |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009545473