Consumer perception of corporate social responsibility and purchase behaviour
Akanksha Shukla, Geetika Goel, Nidhi Tiwari
| Year of publication: |
2019
|
|---|---|
| Authors: | Shukla, Akanksha ; Goel, Geetika ; Tiwari, Nidhi |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 18.2019, 1, p. 22-41
|
| Subject: | corporate social responsibility | CSR perception | purchase intention | willingness to pay | purchase behaviour | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Wahrnehmung | Perception | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2019.099448 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012052213