Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media
| Year of publication: |
1998
|
|---|---|
| Authors: | Elliott, Michael T. ; Speck, Paul Surgi |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 38.1998, 1, p. 29-42
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