Consumer perceptions of refund depth and competitive scope in price-matching guarantees: effects on store patronage
| Year of publication: |
2003
|
|---|---|
| Authors: | Kukar-Kinney, Monika ; Walters, Rockney G. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 79.2003, 3, p. 153-160
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