Consumer Preferences and Product-Line Pricing Strategies: An Empirical Analysis
| Year of publication: |
2006
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|---|---|
| Authors: | Draganska, Michaela ; Jain, Dipak C. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 25.2006, 2, p. 164-174
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