Consumer preferences for mass customization

Benedict G. C. Dellaert ...

Year of publication:	Sept. 2004 ; [Elektronische Ressource]
Other Persons:	Dellaert, Benedict G. C. (contributor) ; Stremersch, Stefan (contributor)
Publisher:	Rotterdam : ERIM
Subject:	Customization \| Produktdifferenzierung \| Product differentiation \| Beziehungsmarketing \| Relationship marketing \| Verbraucher \| Consumers \| Experiment

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