Consumer promotions in service marketing
Year of publication: |
1983
|
---|---|
Authors: | Lovelock, Christopher H. ; Quelch, John A. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 26.1983, 3, p. 66-75
|
Subject: | Dienstleistungen | Absatz | USA |
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Consumer promotions in service marketing
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