Consumer Purchase Behavior in a Frequently Bought Product Category: Estimation Issues and Managerial Insights From a Hazard Function Model With Heterogeneity
| Year of publication: |
1993
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| Authors: | Gönül, Füsun ; Srinivasan, Kannan |
| Published in: |
Journal of the American Statistical Association : JASA. - Abingdon : Taylor & Francis Group, ISSN 0162-1459, ZDB-ID 2076020. - Vol. 88.1993, 424, p. 1219-1227
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