Consumer purchase intention using recent action theory, social value, and emotional value toward purchasing healthy foods in Pekanbaru and Yogyakarta
Year of publication: |
2023
|
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Authors: | Nauval, Farhan ; Hidayat, Anas |
Subject: | Theory of Reasoned Action | Healthy Foods | Attitudes | Subjective Norms | Purchase Intention | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Soziale Werte | Social values | Emotion | Ernährungsverhalten | Eating habit | Kaufentscheidung | Purchase decision | Lebensmittel | Food |
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