Consumer reaction to price increase : an investigation in gasoline industry
Year of publication: |
2014
|
---|---|
Authors: | Paswan, Audhesh K. ; Crawford, John C. ; Ngamsiriudom, Waros ; Nguyen, Thuy |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 3, p. 220-229
|
Subject: | Lifestyle | Car technology | Change in consumer behavior | Consumer anxiety | Gasoline brand | Gasoline prices | Price increase | Transportation mode | Benzin | Gasoline | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Benzinpreis | Gasoline price | Lebensstil | Ölpreis | Oil price | Kraftfahrzeug | Motor vehicle |
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