Consumer rebate strategy for a manufacturer selling price-quality differentiated products
Sani Majumder, Izabela Nielsen, Susanta Maity and Subrata Saha
| Year of publication: |
2025
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| Authors: | Majumder, Sani ; Nielsen, Izabela ; Maity, Susanta ; Saha, Subrata |
| Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 32.2025, 5, p. 3008-3049
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| Subject: | investment | pricing | quality | rebate to customer | supply chain management | Lieferkette | Supply chain | Produktqualität | Product quality | Rabatt | Rebate | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Preis | Price | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/itor.13406 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015375836