Consumer relationship proneness: a reexamination and extension across service exchanges
Year of publication: |
2010
|
---|---|
Authors: | Parish, Janet Turner ; Holloway, Betsy Bugg |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 1, p. 61-73
|
Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Callcenter | Call centre | Versicherung | Insurance | Gesundheitsversorgung | Health care | USA | United States |
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