CONSUMER RESEARCH - How to target movers and shakers - Can we use media to selectively target opinion-shapers? Yes -- But make sure you've picked the right sub-group.
| Year of publication: |
2005
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|---|---|
| Authors: | Bristowe, Lucy ; Tinson, Julie ; Nancarrow, Clive |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 40.2005, 5, p. 40-42
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