Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables

Bradley J. Rickard, Jura Liaukonyte, Harry M. Kaiser, and Timothy J. Richards

Year of publication:	2011
Authors:	Rickard, Bradley J. ; Liaukonyte, Jura ; Kaiser, Harry M. ; Richards, Timothy J.
Published in:	American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 93.2011, 5, p. 1312-1327
Subject:	Werbewirkung \| Advertising effects \| Obst \| Fruit \| Gemüse \| Vegetables \| Werbung \| Advertising \| Experiment \| USA \| United States

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