Consumer response to norm-breaking pricing events in e-commerce
Year of publication: |
2010
|
---|---|
Authors: | Garbarino, Ellen ; Maxwell, Sarah |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 9/10, p. 1066-1072
|
Subject: | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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