Consumer Response to Print Prescription Drug Advertising
Year of publication: |
2003
|
---|---|
Authors: | MEHTA, ABHILASHA ; PURVIS, SCOTT C. |
Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 02, p. 194-206
|
Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
Saved in:
Saved in favorites
Similar items by person
-
Mehta, Abhilasha, (2006)
-
Mehta, Abhilasha, (2003)
-
Narrative, transportation and advertising
Brechman, Jean Marie, (2015)
- More ...