Consumer responses to characteristics of price-matching guarantees: The moderating role of price consciousness
Year of publication: |
2007
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Authors: | Kukar-Kinney, Monika ; Walters, Rockney G. ; Mackenzie, Scott B. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 83.2007, 2, p. 211-222
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