Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Maral Abdollahi, Hao Xu and Hyejoon Rim
| Year of publication: |
2023
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|---|---|
| Authors: | Abdollahi, Maral ; Xu, Hao ; Rim, Hyejoon |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 3, p. 368-388
|
| Subject: | e-cigarettes | CSR | persuasion knowledge | topic knowledge | agent knowledge | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Kommunikation | Communication | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2022.2118813 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529300