Consumer responses to hedonic food products : healthy cake or indulgent cake? : could dialecticism be the answer?
Year of publication: |
October 2018
|
---|---|
Authors: | Jakubanecs, Alexander ; Fedorikhin, Alexander ; Iversen, Nina M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 91.2018, p. 221-232
|
Subject: | Culture | Dialecticism | Vice products | Cross-cultural cognition | Goal conflict | International marketing | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | Kognition | Cognition | Lebensmittel | Food |
-
Effects of cognitive overweight status on food choice
Wei, Yujie, (2016)
-
Consumer innovativeness and loyalty to non-GMO foods : the role of cognitive and affective beliefs
Robinson, Chadelle, (2018)
-
Fischer, Christian, (2003)
- More ...
-
Jakubanecs, Alexander, (2019)
-
Iversen, Nina M., (2016)
-
Pina, Jose M., (2010)
- More ...