Consumer revenge using the Internet and social media : an examination of the role of service failure types and cognitive appraisal processes
Zaid Mohammad Ibrahim Obeidat, Sarah Hong Xiao, Gopalkrishnan R. Iyer, Michael Nicholson
| Year of publication: |
April 2017
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|---|---|
| Authors: | Obeidat, Zaid Mohammad Ibrahim ; Xiao, Sarah Hong ; Iyer, Gopalkrishnan R. ; Nicholson, Michael |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 4, p. 496-515
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| Subject: | Social Web | Social web | Internet | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011674019