Consumer search and stock-out : a laboratory experiment

Yuta Kittaka, Ryo Mikami

We investigate the overall impact of stock-out on individual consumers' information search behavior through both search-theoretic and experimental approaches. As the probability of stock-out increases, search intensity decreases, while the expected number of searches may increase. Such increases in stock-out probability also deter consumers from participating in the market.

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Year of publication:	October 2020
Authors:	Kittaka, Yuta ; Mikami, Ryo
Publisher:	Osaka, Japan : The Institute of Social and Economic Research, Osaka University
Subject:	consumer search \| stock-out \| search experiment \| consumer behavior \| Konsumentenverhalten \| Consumer behaviour \| Experiment \| Suchtheorie \| Search theory \| Informationskosten \| Information costs \| Informationsverhalten \| Information behaviour